We’re excited to share the update about the salesforce.com’s Summer ’17 release of Wave Analytics for B2B Marketing. For this release, salesforce’s goal was to provide users with additional customization and segmentation functionalities, while enhancing the overall usability of the app itself. In addition, there is now a fully optimized iOS mobile experience, allowing you to view and explore your data from your Apple mobile device.

BRINGING THE POWER OF THE WAVE DASHBOARD DESIGNER TO WAVE FOR B2B MARKETING

Several options are available to view and explore your data within Wave for B2B Marketing, including through out-of-the-box dashboards or through creation of your own custom dashboards. With the upgrades, the app is now powered by the Wave Dashboard Designer, which allows you to design, create, and build custom dashboards more easily and efficiently. This includes new widgets, visualizations, and even templates to enable you to create responsive dashboards for different device types.

Wave Analytics - Dashboard

INCREASED DATE FILTERING OPTIONS

Wave for B2B Marketing comes with three out-of-the-box dashboards, which allow you to view and explore your Marketing and Sales data in one central place. We have enhanced each dashboard’s date filter, allowing you to filter to a granular ‘by-day’ view, or broad ‘by multiple years’ view on both an absolute and relative scale. Even more, you now have the ability to filter by completely custom date ranges.

Wave Analytcs - Overview

IN SUMMER’17 THERE’s CRM ID’S IN PARDOT DATASETS

Up untill now, it was pretty complicated for you to join your custom datasets with the Pardot datasets provided out-of-the-box in the app and ideally the CRM ID’s should be included in the datasets. The great new is that in this release, the CRM ID’s are now included in all Pardot-provided datasets!

ANALYTICS ON THE GO

In Summer ’17 there’s also a fully optimized mobile iOS experience for Wave for B2B Marketing, accessible through the Wave Analytics app on your Apple mobile device. You now have the ability to fully interact with and explore all dashboards, datasets, and saved lenses within Wave for B2B Marketing, including sharing directly from your mobile device. The Salesforce Wave Analytics iOS application can be found in the App Store.

Enjoy the Summer 2017 release! If you want to go more into detail, you can book a 10′ phone chat here: https://gen-c.youcanbook.me/, or if you want to meet up for coffee, sent a mail to Renout@gen-c.be. 

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