Customer expectations and behaviour are rapidly changing and that is nothing new. Consumers have access to a variety of resources across the web such as blogs, blueprints, comparison tools, webinars, social, communities, … . The shift from traditional to digital consumers has made brands aware that traditional methods of marketing no longer work. Research shows that eight out of ten customers say that the experience a company provides is equally important as the product and services they are trying to sell. Meaning that a more customer-centric approach is needed at every stage of the product life cycle in order to be successful.
This means that companies need to have the right tools to incorporate a customer-centric strategy into their business so they can truly provide value for their customers. And we’re pleased to enlighten you on how the Salesforce multi-cloud platform can help you to do just that.