As a tech company, BRIGHTFOX knows it has a responsibility go get involved in initiatives that work towards a sustainable environment and care for the planet. When Salesforce decided to support the “Plant a Tree” initiative by Natuurpunt in the “Scheldevallei” they decided to join forces with other Salesforce partners and pitch in.
Taking care of the forest is one of the best ways to filter carbon monoxide from the atmosphere so in January 2020 Salesforce, being a founding partner of the 1t.org movement made public that they wanted to focus on the preservation, restoration and growth of 100 million trees by the end of 2030. And they decided to involve their partners.
In order to achieve the goal of planting that many trees, Salesforce will use the full power of its resources being technology, capital and influence. They do this by learning from others and fine- tuning programs and methodologies. To achieve this goal, Salesforce will work with Plant-for-the-Planet and use their platform to keep track of the progress, communicate with partners and allows for donations to be tracked.