Trends talk about the strengths of Salesforce with Johan Krijgsman, CEO of ERA

Brightfox Salesforce

Did you know that ERA stands for Electronic Realty Associates? This makes that ERA keeps focusing on innovative digitalization projects year after year. We are very proud of our key position in terms of CRM, marketing automation and customer satisfaction.

Recently, the CEO of ERA was invited to Trends talk. He talked about Big Data, Salesforce and other innovation projects on which we assist them. You can read more about it in this blog.

Digital innovation, the hallmark of ERA

Digital, big data, marketing automation – Salesforce. Concepts that translate into tools such as automatic e-mail reminders to prospective buyers but there is more. For instance, ERA links the requirements and wishes of the buyers to the entire real estate offer and all data is cleverly linked.

Digital matchmaking between candidate buyer and the perfect property

Big data is the future and with the right privacy in our Salesforce CRM system, we can focus on an optimal customer experience and thus offer what the customer really wants. We create time efficiency for the prospective buyers and, for example, only invite them to property visits that fit within their wish list.

It makes no sense to overwhelm people with communication that is irrelevant or invite them to open houses when the asking price is out of range.  Finding the ideal home is hard enough these days, we hope to do our part by taking a client first approach.

Internal opportunities using Salesforce

We also monitor Internal business processes, sales figures and employee quota in the best possible way. For example, we know which office or employee needs help with what actions and adjust the process where and when necessary.

Our ambition is to become ever more efficient and to increase our market value. We want to keep improving, so we must provide our employees with the best tools and the necessary growth opportunities.

To conclude, we make sure that there is enough feedback between customer and employee and offer numerous tools to measure cooperation and services. This is the basis for the steps that we will take in the future.


Curious about how we did it at ERA? Be sure to read the business case.

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