A new era is upon us
The new buzzword today is ChatGPT with its supporters and critics all having an opinion on this new technology. Artificial Intelligence is not new to Salesforce, a few years ago Einstein became the new AI tool to help users of the global leader in CRM be more productive.
Einstein GPT now delivers AI-created content across all channels and will transform the customer experience with generative AI. It is based on technology from an ecosystem of partners and real-time data from the Data Cloud, which contains all of a company’s customer data. With Einstein GPT, customers can connect that data to advanced AI models or combine it with natural-language prompts directly within their Salesforce environment to generate content that adapts to the changing information in real-time.
With Einstein GPT you can generate personalized emails, generate specific responses to customer service questions and generate targeted content for marketers. But you can also auto-generate code for developers.