A new era is upon us

The new buzzword today is ChatGPT with its supporters and critics all having an opinion on this new technology. Artificial Intelligence is not new to Salesforce, a few years ago Einstein became the new AI tool to help users of the global leader in CRM be more productive.

Einstein GPT now delivers AI-created content across all channels and will transform the customer experience with generative AI. It is based on technology from an ecosystem of partners and real-time data from the Data Cloud, which contains all of a company’s customer data. With Einstein GPT, customers can connect that data to advanced AI models or combine it with natural-language prompts directly within their Salesforce environment to generate content that adapts to the changing information in real-time.

With Einstein GPT you can generate personalized emails, generate specific responses to customer service questions and generate targeted content for marketers. But you can also auto-generate code for developers.

Integration with OpenAI

Salesforce is combining its own private AI models with OpenAI’s enterprise-grade ChatGPT technology to deliver relevant and trusted content. This allows for more people to benefit from the technology.

Einstein GPT currently delivers more than 200 billion AI-powered predictions per day. Customers can use natural-language prompts on CRM data to trigger powerful, time-saving automation and create personalized AI-generated content.

Einstein GPT in the Clouds

Here is an overview of the salesforce Clouds where Einstein GPT can be used:

It can auto-generate tasks like composing emails, scheduling meetings, and preparing for your next action based on real-time data.

It can generate knowledge articles from past case notes and boost productivity with personalized AI-generated customer interactions.

It can dynamically generate content to engage customers and prospects across all marketing channels. It can also orchestrate intelligent journeys and make timely recommendations.

It can be used for intelligent product recommendations, product sorting and meaningful search results.

It can deliver AI-powered customer insights in Slack such as smart summaries of your opportunities and update knowledge articles.

It can automate analytics dashboards and data models and generate predictions powered by your company’s data

It can improve developer productivity with Salesforce Research’s proprietary large language model to generate code and ask questions for languages like Apex.

BRIGHTFOX can help

Would you like to know more about how Einstein GPT can help you be more productive and leverage your Salesforce data?
Contact us at www.brightfox.eu/contact or fill in the form below.

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