Sales & Marketing Efficiency

About company

Beautiful designer radiators for modern living!
Henrad is part of the Ideal Stelrad Group of companies. Their products are available from wholesaler and independent merchants across Europe, who are supported by their field-based sales & business development team. Their pan-European R&D and technical department in Belgium are at the forefront of radiator technology and have a team of product management, marketing and customer support.
At Henrad they are proud of our outstanding reputation for service and product reliability.

Business challenge

Henrad was looking for a CRM platform where the focus would be the 360°-visibility on the Customer, not only on entering data. Henrad requested an automated sales process to gain better insights on the sales pipeline and establish an optimized interaction with their contractors, sending multi-lingual quotes to customers, allowing personalization but based on one generic template. Automatic matching of opportunities and quotes sent to customers with bookings, so that opportunity stages can be updated automatically and the sales executive does not have to do this manually. Finding back similar quotes gaining more transparency of pricing approaches.
Implement reports and dashboards that give both sales representative and sales management visibility on KPI’s.

Approach & Services

GEN-C has implemented the Sales Cloud, together with a streamlined and harmonized sales process, allowing the sales organization to focus more on the customers and their needs, and less on administrative overhead. Harmonization and partial automation of the sales processes improved sales tracking and visibility, giving them the ability to quickly interact with their vendors, helping them to keep better track on their sales funnel and provide clear insights that lead to streamlined marketing actions.

GEN-C was responsible for the following:

  • Business analysis – capturing business requirements during workshops
  • Design & Implementation of the Sales cloud processes and workflows
  • Setup of dashboard and reports to support the Sales team / Management
  • Training of the end users
  • Ongoing Support of the Henrad business platform (Support contract)

Product solutions

  • Sales Cloud Enterprise
  • Dataloader


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