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Multi Cloud Story - Customer Centric:

A customer centric approach, service in real-time

Arnout Dietvorst
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Customer expectations and behaviour are rapidly changing and that is nothing new. Consumers have access to a variety of resources across the web such as blogs, blueprints, comparison tools, webinars, social, communities, … . The shift from traditional to digital consumers has made brands aware that traditional methods of marketing no longer work. Research shows…
Pardot Growth Accelerator - Header

Salesforce Pardot: The Growth Accelerator

BRIGHTFOX Marketing
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We’re living in a connected society where perception, value and time are critical. We do not want to be normal, we want to stand out from the crowd. We don’t want to be treated as one of many, we want to have a highly tailored and personalised experience. And most of all, we want it…

GDPR in a nutshell

Mathias Wuyts
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GDPR is here and many businesses have (or are busy to) put processes in place to comply with the new regulations. However, if you recently came aware of GDPR or ask yourself why you need to comply to these regulations, you’ve come to the right place. GDPR in a nutshell To get you up to…

The Salesforce Masterclass

Mathias Wuyts
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The Salesforce Masterclass is an initiative by GEN-C to give the innovators of tomorrow a hands-on introduction to Salesforce. And how it can help them achieve amazing things in an efficient way. Hold up, you’re not familiar with Salesforce? Salesforce is the leading cloud-based Customer Success platform which aims to give value to your customer…
The Sales Playbook

Key principles to accelerate sales

bart claes
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Customer contact as the growth accelerator… but aren’t qualitative customers contacts the biggest challenge every sales is facing? As a salesperson, your goals is to accelerate sales for your business. Yet, we are often lost in the delusion of the day. Multiple tracks at several customers are on a different level of maturity, which isn’t…
Marketing Revenue Performance - Post

Become a Marketing revenue rockstar with Marketing Automation

Renout van Hove
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Recently, I was on stage during a Marketing Automation event talking about how to become a Revenue Rockstar as a Marketer. Essentially, I addressed the value drivers and the economics behind the business case when considering or deploying Marketing Automation. After all, empowered by social and mobile, marketing has become the steward of the whole customer journey. Marketing is no longer only…
Personalization is Dead - Post

Personalization is dead

Mathias Wuyts
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Basic personalization: the industry’s standard The average consumer gets up to 3000 Marketing messages thrown at him each day. This, together with basic personalization, created a general ‘blind spot’ as we like to call it. Consumers have become masters at dodging our Marketing messages. Think about the ad blockers, unroll.me – applications that automate your…
Top 11 MA Features - Post

Top 11 Must-Use Marketing Automation Features

Renout van Hove
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I live and breathe marketing automation, so sometimes it can be easy to forget that many people are still uncertain about all the marketing automation features— and whether or not it’s right for their organization. Questions we hear on a normal basis include: What exactly is marketing automation? Which marketing automation features can my organization use?…
Marketing Cloud vs Pardot - Post

What should I choose? Salesforce Marketing Cloud or Pardot?

Renout van Hove
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I’ve been working for and with Marketing Automation and CRM platforms for a little over 7-years and have experience actively engaging  on Marketing transformation leveraging  several tools, each with their  pros and cons. Nowadays, one question I am most often asked  when considering Salesforce’s solutions for Marketers is “what is the difference between Marketing Cloud and Pardot?”…
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