Marketing Cloud Event (Tesla Store)

The Salesforce Marketing Cloud is one of the most advanced and performance driven tools on the market. During the Salesforce Marketing Cloud Evening Event, you will get valuable insights, chat with fellow peers and enjoy a Tesla Test Drive. The evening will go as following:

• 18:00 – 18:30: Enjoy a walking diner, alcohol free drinks & networking
• 18:30 – 18:45: The future of mobility by Tesla
• 18:45 – 19:00: Why Marketing Automation is not the solution and what are the economics of a business case? By Renout van Hove, Head of Marketing Cloud (GEN-C)
• 19:00 – 19:15: How VDAB went from sending letters to sending 17 million personalised, user centric and integrated messages per year in 6 months. And how their Marketing Cloud project stands as a metaphor in organisation’s mental mindshifts and brand transformations. By Dirk Sas, Head of communications (VDAB)
• 19:15 -19:30: Spark Session by Salesforce
  19:30 – 19:45: How does a Marketing Automation roadmap look like and how do you make it? By Jonas Verhaege, Senior Marketing Technologist & Partner (Invisible Puppy)
• 20:00 – 21:00: 3 break-out sessions of 20 minutes each
  • Session 1: Roundtable discussion about the business case of Marketing Automation
  • Session 2: Deep-dive on the ins – & outs of a Marketing Automation roadmap
  • Session 3: Tesla Test Drive

• 21:00 – 22:00 : DJ, Networking & Drinks